Cali Baja Report Release Event
Join us on Wednesday, February 18th for an exclusive executive gathering in Tijuana, co-hosted by ITJ, World Trade Center San Diego, and the San Diego Economic Development Corporation.
 
We’ll present the new Cali Baja Binational Trade and Competitiveness Report, explore the key trends shaping Life Sciences and Technology in 2026, and conclude with executive networking and a guided tour of ITJ’s facilities, bringing together leaders from both sides of the border.
 
Reserve My Spot

Why Attend

Exclusive Access to the Cali Baja Report Findings

Explore key findings from the the new Cali Baja Binational Trade and Competitiveness Report on innovation, economic shifts, and cross-border growth.

Dialogue That Shapes 2026 and Beyond

Engage in meaningful conversations with U.S. and Mexico executives to exchange perspectives, align priorities, and build relationships that will help define the region’s direction in 2026 and beyond.

Tijuana as a Strategic Innovation Hub

Explore Tijuana’s growing role as a center for innovation, specialized talent, and nearshoring, and why it continues to attract global Life Sciences and Technology leaders.

Tentative Agenda Highlights

9:00 AM | Shuttle Pick-up
10:00 AM | Arrival, Guest and Media Check-In & Registration

  • Guest and media check-in

  • Light refreshments 

  • Networking among executives and invited press

 

10:30 AM | Opening Remarks
  • Welcome from ITJ leadership

 

10:40 AM | Cali Baja Report Presentation

Presented by: World Trade Center and San Diego EDC

Key Themes:

  • Economic and trade outlook for the Cali Baja region

  • Talent and workforce dynamics across the border

  • Life sciences, MedTech, and technology ecosystem growth

  • Nearshoring evolution from cost strategy to innovation strategy

 

11:00 AM | Facilities Tour
  • Guided walkthrough of the facilities

  • Context on operations, talent, and nearshore capabilities
11:30 AM | Mixer & Networking

  • Open networking with speakers, attendees, and invited media
2:30 PM | Shuttle return

Featured Speakers

This executive program brings together influential voices shaping the future of the Cali Baja region. Each speaker offers a unique perspective—from regional economic insights to life sciences leadership and cross-border innovation strategy.

maritza_nueva_3

Maritza Diaz

Chief Executive Officer, ITJ
Lucas Coleman

Lucas Coleman

Director, World Trade Center San Diego
Alberto-Fragoso Photo

Alberto Fragoso

Research Manager at San Diego Regional EDC

Screenshot 2025-05-30 at 2.45.13 p.m.

Date & Location

📅 Wednesday, February 18th
🕒 10:00 AM - 1:00 PM

📍 ITJ Hub

Parking & Arrival Instructions

    1. Enter the parking area from the side of the Business Hub Building.
    2. Access the “VISITORS” parking through Amado Paniagua Street.
    3. Look for the entrance on your right, across from the importer and distributor La Canasta.
    4. Once parked, please proceed to the Lobby.
    5. At the Lobby, register by presenting and leaving a photo ID.
Google Maps

<div id="rsvp"></div>

Shuttle Transportation Available

For your convenience, complimentary shuttle transportation will be provided from San Diego to Tijuana and back.
Please indicate in the form below whether you will need shuttle service so we can plan accordingly.

Please complete the form to confirm your participation.