Binational Trade Event (1)

Join us on Monday, March 23rd for an exclusive executive gathering in Tijuana, co-hosted by ITJ, World Trade Center San Diego, and the San Diego Regional Economic Development Corporation.

This binational event features two strategic launches: the Mexico release of the Cali Baja Trade & Competitiveness Report and the official introduction of ITJ Solutions, ITJ’s new delivery partner for healthcare, enterprise, and AI initiatives.

The program includes executive insights, strategic networking, and a private guided tour of ITJ’s facilities, showcasing real-world delivery models in regulated environments.

 
 
Reserve My Spot

Why Attend

Executive Insights & Strategic Context

Gain direct access to the Mexico presentation of the Cali Baja Trade & Competitiveness Report, with perspectives from regional leaders on innovation, cross-border collaboration, and what’s shaping 2026 and beyond.

Exclusive Launch: ITJ Solutions

Be part of the official introduction of ITJ Solutions, including its vision, nearshore delivery model, and how it supports healthcare, life sciences, and enterprise organizations executing complex, mission-critical initiatives.

Private Tour & High-Level Networking

Experience a guided walkthrough of ITJ’s facilities, real client case studies, and delivery environments, followed by an executive mixer to connect with industry leaders, partners, and media.

Tentative Agenda Highlights

9:00 AM | Shuttle Pick-up
10:00 AM | Registration | Press Check-In | Networking

  • Guest and media check-in

  • Light refreshments 

  • Networking among executives and invited press

 

10:20 AM | Welcome Remarks

  • Maritza Diaz, CEO, ITJ

  • Representative, San Diego Regional Economic Development Corporation

 

10:30 AM | Cali Baja Trade & Competitiveness Report Presentation

Presented by: 

Lucas Coleman

World Trade Center + San Diego EDC

Key Themes:

  • Economic and trade outlook for the Cali Baja region

  • Talent and workforce dynamics across the border

  • Life sciences, MedTech, and technology ecosystem growth

  • Nearshoring evolution from cost strategy to innovation strategy

 

11:00 AM | ITJ Solutions — Official Launch & Vision

  • Presentation by Phil Sweeney, General Manager, ITJ Solutions

  • Introduction of ITJ Solutions, ITJ’s new delivery-focused business unit designed to support regulated industries executing complex technology initiatives through a secure and structured nearshore model.

11:20 AM | Guided Facilities Tour

Enjoy a guided walkthrough of ITJ’s facilities, where you’ll explore real delivery environments and innovation spaces that showcase how cross-border teams execute complex programs for healthcare, life sciences, and enterprise organizations.

12:00 PM | Mixer & Networking
  • Open networking with speakers, executives, and media.
  • Refreshments, food, and curated hospitality.
1:30 PM | Shuttle return

Featured Speakers

This executive program brings together influential voices shaping the future of the Cali Baja region. Each speaker offers a unique perspective—from regional economic insights to life sciences leadership and cross-border innovation strategy.

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Maritza Diaz

Chief Executive Officer, ITJ
Lucas Coleman

Lucas Coleman

Director, World Trade Center San Diego
Phil Sweeney Frame Web

Phil Sweeney

General Manager, ITJ Solutions

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Date & Location

📅 Monday, March 23rd
🕒 10:00 AM - 1:00 PM

📍 ITJ Hub

Parking & Arrival Instructions

    1. Enter the parking area from the side of the Business Hub Building.
    2. Access the “VISITORS” parking through Amado Paniagua Street.
    3. Look for the entrance on your right, across from the importer and distributor La Canasta.
    4. Once parked, please proceed to the Lobby.
    5. At the Lobby, register by presenting and leaving a photo ID.
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Shuttle Transportation Available

For your convenience, complimentary shuttle transportation will be provided from San Diego to Tijuana and back.
Please indicate in the registration form whether you will need shuttle service so we can plan accordingly.

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Travel Tips & Shuttle information

  • Shuttle from San Diego available:
    Meeting point click here.

  • Border crossing info (Ready Lane/Sentri)

  • Valid Passport is required for U.S. citizens to re-enter the U.S.

  • Valid government-issued ID also recommended

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Please complete the form to confirm your participation.